Just Like Social Security

Steve Rubel: Just like Social Security won’t allow every baby born this year to
retire in 2072, the harsh reality is that there will not be enough ad
dollars to go around for everyone. For starters, advertisers have
infinitely more choices on where and how to allocate the spend. More
importantly, you’re wisely looking for ROI – scale, quality and
performance. These are three qualities that many start-ups lack.