Just Like Social Security

Steve Rubel: Just like Social Security won’t allow every baby born this year to
retire in 2072, the harsh reality is that there will not be enough ad
dollars to go around for everyone. For starters, advertisers have
infinitely more choices on where and how to allocate the spend. More
importantly, you’re wisely looking for ROI – scale, quality and
performance. These are three qualities that many start-ups lack.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s