A Pause in the Market

John Battelle on the IAB's report today on Q3 '08 online advertising:

It feels like there is a pause in the market as advertisers rethink
how they are spending, and what ROI means in a world of engaged media.

We kicked off a discussion about this at the Social Media Breakfast last week. And Todd pulled things together on his blog earlier this week.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s