Clambering on Board The Times?

This is a super video, and I'm optimistic about The Times' future, but one comment gives me the creeps.

Explaining his paper's current situation, Bill Keller says, "It's always
been one of the higher aspirations in the business to work for The New
York Times. Nowadays we're a little bit like the last ship afloat, so,
you know, we have all these life boats floating around underneath us
and people dying to clamber on board."

No, no, no!

People are not trying to clamber on board. They're not
looking for an institution to save them. They're busy building their
own boats, creating great content, solving problems and building small businesses on their own,
independently.

(Here's the link to the video above for international folks who can't view Hulu.)

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