Not a Growth Business

Terry Heaton (via Scott Rafer): "The problem is that the distribution of content isn’t the real problem
for media companies; it’s the growing ability of advertisers to reach
people without media companies. Advertising is the disruption that
should trouble media companies, not what’s happening to their content.
Ad-supported content is simply not a growth business anymore; it cannot
provide sustainable growth, because the disruption isn’t about content."

And Noah Brier: "Put another way, it's the ability of brands to be their own media companies."


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